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Signage and Branding: A Relationship
The relationship between branding and signage
The age of the entrepreneur is upon us. This is great news for young entrepreneurs, but it has caused many businesses to scramble in order to retain their market share. You need to communicate to consumers your quality service or product if you want to sell it. But how do you convey all of the information about you and what you stand for in a fast, easy way? Signage, of course!
Signage for business -- including outdoor signs, supplemental promotional signs, car decals and sticker -- plays a variety of roles. Take a look at three ways that business signs can help you to publicize your brand, spread the word about it, and increase awareness.
Fast First Impressions
Signage for business is all about first impressions. According to studies, you have only seven seconds before your first impressions become firmly rooted. Your sign needs to convey all relevant and important information within the first seven second or else consumers will lose interest. Focus on these three elements to ensure that the right message about your brand is being sent.Matte Vinyl Wraps
Quality: Potential customers will assume that your product or service is also of low quality if your sign has a poor finish. Consider your signage an investment for your business. If you create promotional signs from high-quality materials, even if it's just car stickers or wraps, people will notice that you are a quality company.
Both your fonts and logo should reflect personality. You need to visually convey who you are to your customers. You may think it's a minor factor, but remember you have only seven seconds to make a good impression.
Offer: Signs are useless if they don't explain why someone should choose you over other companies selling similar or the same products. Include a call to action or tagline encouraging customers to visit your website or brick and mortar location. Give them an incentive, such as a promotion or sale.
You need to make a great first impression if you want to increase brand awareness.
A far-reaching message
If you don't have a physical storefront, it is natural to assume that you need only signs on your vehicle or at your business. You will get new customers from this, but you can also reach a wider audience.
If you want to expand your sign business, don't stick to one type of sign. Make yard signs to leave at the customer's place of business to show that you worked there; use vertical banners for promotions or to attract attention to your business. If you hire contractors to do work for you customers, provide magnetic signs to their vehicles that are branded with your name. You can only increase brand awareness if your customers are aware of it!(Green Car Wrap)
Fresh Is Best
It's unfortunately human nature to get complacent after we have achieved success. You may forget their importance if your business booms because of your signs. Refrain from giving in to this temptation! Signs can only improve brand recognition if they communicate effectively with consumers. And consumers change over time, so your signs must also change. Your customers will view your brand and business as relevant if you keep your signage content updated.
In the end, if you put in the effort and time to increase brand awareness, it can help keep your business afloat. Do not neglect the image of your company. Use signage to reflect your personality and your business's character.
Accurate Signs offers professional vehicle wraps and promotional signs. We also offer car decals and vinyl vehicle lettering to help you advertise your business wherever you go. Contact Accurate Signs to learn more. We are looking forward to hearing from our customers!